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Why use LinkedIn for your business?

Why use LinkedIn for your business?

This social network, launched in 2003 by Reid Hoffman and Allen Bluehas been a real success with professionals since its creation. Number one in the world, LinkedIn is an essential tool for B2B communication. Thanks to it, professionals can broaden their network, discuss with their community subjects related to their field of activity. Finally, it is also a good way to attract new customers. LinkedIn offers many opportunities for companies who want to grow their business online. Presentation. 

A way to increase the visibility of your business

Whatever your budget, the social network LinkedIn allows you to promote your business through the creation of your business page. To increase your visibility, be active in order to attract the right people to you. So share, like or comment on the publications of your connections. 

If your business doesn't have the skills in-house to take care of your LinkedIn account. You can delegate this task by using the services of a web agency in Nantes to help you develop your visibility on social networks. 

Content creation to demonstrate your expertise

Before moving on to content writing, your business should define its marketing goals to establish its content strategy. Depending on the expectations, the objectives are different from one structure to another. Indeed, they may need to generate leads, retain customers, gain notoriety or even generate traffic. To do this, you must regularly produce new and quality content related to your business. At a rate of publication of 2 to 3 times a day, in order to keep your audience captivated. Don't hesitate to diversify your LinkedIn publications: 

  • Infographics
  • Photographs
  • Podcasts
  • Videos
  • Articles 

The key is to find the type of content that best fits your business and the message you want to convey to your targets. The distribution of content on your company page allows you to demonstrate your expertise in your field. This allows you to reassure your skills as well as strengthen your credibility with business partners or potential clients. 

 a good strategy to recruit your future employees

Some employers are still reluctant to search for their candidates online, although misconceptions on social media still persist today. Social networks have become a new way for companies to recruit their future employees, in particular through the benchmark professional platform, LinkedIn to find their new talents. 

On LinkedIn, companies have the option of creating a career page directly on their company page in order to enhance their employer brand by offering personalized content. In addition, this page allows them to highlight their corporate culture in order to make potential candidates want to join their teams. This way, companies can target the profiles that best meet their needs